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中国联通自运营3G以来,凭借WCDMA在技术、网络、应用、产业链等方面的综合竞争优势,对中高端用户产生了巨大的吸引力,使得中国联通的3G用户结构与2G相比发生了质的变化。单从ARPU来看,中国联通2011年上半年3G用户ARPU就达到了117.5元,是其2G用户的3倍多。如何满足中高端用户,特别是如何满足有过异网服务体验、个性化和便捷性需求多的中高端用户的需要,成为中国联通必须下大力气解决的问题。其中,3G后付费用户信用管理问题可谓是难点中的难点。
Since the operation of 3G in China Unicom, China Unicom has generated tremendous attractiveness for medium-to-high-end subscribers by virtue of its comprehensive competitive edge in technology, network, application and industrial chain, etc., so that the 3G subscriber structure of China Unicom has been compared with that of 2G The change. From the ARPU alone, China Unicom 3G subscribers in the first half of 2011 reached 117.5 yuan ARPU, which is 3 times more than its 2G users. How to meet the needs of middle and high-end users, especially how to meet the needs of high-end users who have experienced different needs of their own networks, personalization and convenience has become a problem that China Unicom must make great efforts to solve. Among them, 3G post-paid user credit management problems can be described as difficult difficulties.