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目前在我国的很多地方,ADSL是主要的宽带接入手段,占我国宽带接入市场份额的近80%,我国已成为全球最大的ADSL市场。宽带互联网在改变人们的生活和工作方式的同时,由宽带互联网业务衍生的宽带业务服务价值链也得到了迅猛发展,相关产业越来越丰富,宽带成为拉动电信业增长的重要力量。但与此同时,也出现了一些不和谐的现象,如宽带1拖N用户与电信运营商之间的纷争就从来没有停止过。笔者曾受邀对某市宽带市场一拖N现象进行调查研究,本文该市为例,分析该现象产生的原因、危害,并从市场营销的角度提出相关的解决对策。
Currently in many parts of China, ADSL is the main means of broadband access, accounting for nearly 80% of China’s broadband access market share, China has become the world’s largest ADSL market. Broadband Internet While changing the way people live and work, the value chain of broadband business services derived from broadband Internet business has also witnessed rapid development with more and more related industries. Broadband has become an important force driving the growth of the telecommunications industry. At the same time, however, there have also been some discordant phenomena. For instance, the dispute between broadband users and telecom operators has never stopped. The author has been invited to investigate the phenomenon of dragging N in a certain city’s broadband market. This paper analyzes the causes and harms of this phenomenon, and puts forward some countermeasures from the perspective of marketing.