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在中国经济飞速发展的今天,已是品牌林立,国际知名品牌更是以迅猛的势头冲击着中国本土品牌,市场竞争激烈,甚至还充斥着一丝血腥味儿。但企业只要存在就必须在竞争中博弈,正所谓适者生存。“娃哈哈”就出生和成长在一个群雄争霸的现代市场竞争异常激烈的环境之中,那么它是怎样冲破枪林弹雨,杀出一条血路,成为一个受广大消费者信赖的全国著名品牌的呢?
Today, with the rapid development of China’s economy, there are already many brands, and internationally renowned brands are rapidly attacking Chinese local brands with fierce momentum. The market is fiercely competitive and even full of bloody taste. However, as long as companies exist, they must compete in the competition, and the so-called fittest survival. “Wahaha” was born and grew up in an extremely fiercely competitive environment in a modern market where he was fighting for hegemony. How did it break through the hail of bullets and blaze a trail of blood and become a well-known national brand trusted by consumers?