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传统主流媒体要主动介入网络热点舆论,我觉得必须充分认识网络媒体的优势和弱点才能扬长避短,有效介入。一、网络媒体的优势和弱点1、资源共享,迅速形成热点。以新浪、搜狐和网易等几大门户为代表的商业性网站成了中国网民浏览新闻的主要选择之一。这些商业性网站在其能够采编的领域内将其权限发挥得淋漓尽致,不仅在速度上,而且在深度
Traditional mainstream media to take the initiative to intervene in the network of hot media, I think we must fully understand the advantages and weaknesses of online media to avoid weaknesses, effective intervention. First, the advantages and weaknesses of online media 1, resource sharing, the rapid formation of hot spots. Commercial websites represented by several major portals, including Sina, Sohu and NetEase, have become one of the main choices for Chinese netizens to browse the news. These commercial sites have their rights fully exercised in the areas where they can be edited, not only in terms of speed but also in depth