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近几年,随着市场竞争环境的变化和“三年断奶期”的逐渐迫近,少儿期刊业面临着新一轮改革发展的冲击和挑战,普遍出现了读者流失、订数下滑、经营发展不力的困境。困境催生改变,众多少儿期刊不约而同开始选择“变脸”,使尽解数重新装扮自己的杂志,以期争取读者的青睐,在激烈的市场竞争中站稳脚跟。一些发展势头较好,具有一定影响力的少儿期刊,也将改版作为做大做强的重要举措。一时间,改版成为一种时髦。
In recent years, with the change of market competition environment and the “three-year weaning period” gradually approaching, the children’s periodical industry is confronted with the impact and challenge of a new round of reform and development, with a general loss of readers, a decline in the number of orders and poor management and development The predicament. Dilemma gave birth to change, many children’s journals spontaneously began to choose “change face”, to make the best of several re-dress their own magazine, in order to win the favor of readers in the fierce competition in the market to gain a firm foothold. Some children’s journals that have enjoyed a good momentum of development and have a certain influence have also taken revision as an important measure to make them bigger and stronger. For a time, revision to become a fashionable.