论文部分内容阅读
商业摄影的新趋势时尚行业与经济发展密切相关,金融危机之后,当整个欧美市场处于经济低迷的困境中,无疑时尚行业所受冲击最大,消费力的疲软也明显地体现在品牌的广告拍摄上。我们举一个很明显的例子,比如意大利顶级男装品牌杰尼亚(Zegna),金融危机之前,我们可以看到他们在中国(08春夏)、印度(09春夏)等地拍摄的品牌大片。自2010春夏始,他们把广告片的拍摄场地搬回了摄影棚,采用极简的背景和道具,这种趋势也在近两年被延续。
The new trend of commercial photography Fashion industry and economic development are closely related to the financial crisis, when the entire European and American markets in a downturn in the doldrums, no doubt the most impact on the fashion industry, the weakness of consumption is also evident in the brand of commercial shooting . Let’s take a very clear example, such as Zegna, one of Italy’s top men’s wear brands. Before the financial crisis, we could see their brand names in China (Spring 08) and India (Spring 09). Since the spring and summer of 2010, they have moved the shooting location of the commercials back to the studio using minimalist backgrounds and props. This trend has also been renewed in the recent two years.