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得趋势者得市场,把握需求变化,定位好你的品牌特性,不断创新,你才能赢天下。一则网上发布的帖子引起一场轩然大波。在这个帖子里,作者宣称要买台质量好的冰箱,却在后面跟了这样一句话:“国产品牌靠边站,没你们什么事。枪手们别推荐了。”毫无疑问,这个帖子的作者反映了目前相当一部分城市白领以上阶层的观点——买家电还是洋品牌好。也因为有这样的粉丝存在,德国的“博世”、“西门子”等品牌一直在电冰箱领域中占有相当稳定的市场。他们将目标定位于
Get the trend in the market, grasp the changes in demand, positioning your brand characteristics, continuous innovation, you can win the world. An online posting caused an uproar. In this post, the author claims to buy a good quality refrigerator, but with the following words behind: “Domestic brands stand aside, no matter what you do.” Gunmen did not recommend. “There is no doubt that this post The author reflects the current part of the city of white-collar workers above the point of view - to buy home appliances or foreign brand is good. Also because of such fans exist, Germany’s ”Bosch“, ”Siemens" and other brands have been occupying a fairly stable market in the field of refrigerators. They target at