论文部分内容阅读
TCL集团有限公司与中国进出口银行“20亿人民币出口卖方信贷一揽子框架协议”签字仪式于1998年9月18日在TCL总部所在地惠州市举行.这是中国进出口银行在广东签署的第一批框架协议之一,也是该行在广东省内银企合作涉及金额最大的一宗框架协议.中国进出口银行副行长、TCL集团公司总裁李东生、惠州市有关领导出席了签约仪式.TCL集团有限公司是国有大型跨国企业集团,电子业的”巨子”.十多年来,通过创造性应用现代营销理论,以超前的经营理念和独特的两牌战略,进行有计划的市场推广,成功地将TCL品牌从电话机拓展到以‘TCL牌彩电”为代表的视听、通讯、信息、电工等产品领域,使TCL集团成为国内电子行业唯—一家在两个终端产品都获得规模效应的企业,同时也是唯—一家有三个主要产团的市场占有率进入国”内前三名的企业.
The signing ceremony of TCL Group Co., Ltd. and China Export-Import Bank’s “2 billion yuan export seller credit package framework agreement” was held on September 18, 1998 in Huizhou City, where TCL headquarters is located. This is the first batch of China Exim Bank signed in Guangdong. One of the framework agreements was also the largest framework agreement for bank-enterprise cooperation in Guangdong Province. Li Dongsheng, Vice President of China Export-Import Bank, President of TCL Corporation, and relevant leaders of Huizhou attended the signing ceremony. TCL Group Limited The company is a large state-owned multinational corporation and a giant in the electronics industry. For more than a decade, through the creative application of modern marketing theory, advanced marketing concepts and a unique two-brand strategy, the company has conducted a planned marketing campaign and has successfully implemented TCL. The brand has expanded from the telephone to the audiovisual, communications, information, and electrical products represented by ’TCL brand TV’, making the TCL Group the only company in the domestic electronics industry that has achieved economies of scale in both end products. Only one of the top three companies has a market share of three main production groups.