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地区电力市场分析及营销方案分析软件系统研究内容:(1)此课题是国电公司发输电部资助立项的科技项目。(2)系统基于经济学理论中的生产、需求函数,市场学中的目标市场、细分市场理论,数理统计理论,以及计算机信息技术;可对各类市场进行预测分析,可对各类营销方案进行成本、效益、与风险分析,可为电力营销策划人员提供辅助决策支持。(3)将普通市场营销理论和方法应用于电力营销中,实现了对电力营销战略的策划和具体营销方案制定的定量化和信息化。(4)适用于各省电力公司营销部、各地市供电公司营销部,以及县级电力公司营销部门。几个省试点使用经验证明,该技术已达到成熟程度。市场预测:需要建立本地区用电信息管理数据库。主要完成人:曾鸣完成单位:工商学院
Regional electricity market analysis and marketing program analysis Software system research: (1) This issue is a project sponsored by the State Power Corporation and the Ministry of Power Transmission and Distribution. (2) The system is based on the production and demand functions in economics theory, the target market in market science, market theory, mathematical statistics theory and computer information technology. It can forecast and analyze all kinds of markets, The cost, benefit and risk analysis of the program can provide decision support for power marketing planners. (3) The general marketing theory and method applied to power marketing, to achieve the planning of the power marketing strategy and the development of specific marketing programs quantitative and informative. (4) Applicable to the marketing department of provincial power companies, the marketing department of power supply companies in various cities, and the marketing department of county-level power companies. Several provinces pilot experience shows that the technology has reached maturity. Market Forecast: The need to establish a regional electricity information management database. Mainly completed: Zeng Ming Completed by: Business School