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打造一批形态多样、手段先进、具有竞争力的新型主流媒体,建成几家拥有强大实力和传播力、公信力、影响力的新型媒体集团,形成立体多样、融合发展的现代传播体系,这是中央对传统媒体与新媒体融合高度重视,进而提出的明确要求。传统电视媒体推进融合发展的迫切性不言而喻。融媒体时代的来临,意味着受众收视渠道由传统电视向网络电视、网络视频拓展,传统电视媒体面对新的发展机遇,也迎来了
Create a new type of mainstream media with diversified forms and advanced means and competitiveness, and establish a number of new media groups with strong power, communication power, credibility and influence, and form a modern and diversified communication system combining development with the central government The traditional media and new media integration attaches great importance to, and then made clear the request. The urgency of promoting the integration and development of traditional television media is self-evident. Melting the media era, means that the audience viewing channels from the traditional television network television, online video expansion, the traditional television media face new opportunities for development, also ushered in