论文部分内容阅读
《财富》杂志曾说,“目前尚无其他中国企业比TCL更有机会成为中国第一个真正意义上的国际化企业”。作为中国企业海外经营的一面旗帜,TCL出口额年平均增长幅度在40％以上,2003年TCL海外销售额达到15.7亿美金,占TCL集团整体销售额的34％,这个比例大大超过了国内同行。随着对德国SCHNEIDER、美国GO—VEDIO的收购,以及与法国THOMSON在彩电项目的合并重组,TCL初步搭建起了全球业务经营架构。 在这种背景下,我们走访了现任TCL海外事业本部总裁的易春雨博士。
Fortune magazine once said: “At present, no other Chinese enterprise has a better chance of becoming China's first truly international enterprise than TCL.” As a banner of Chinese enterprises operating overseas, TCL's export volume grew at an average annual rate of over 40%. In 2003, TCL's overseas sales reached US $ 1.57 billion, accounting for 34% of TCL Group's overall sales, which is much larger than the domestic counterparts. With the acquisition of Germany's SCHNEIDER, the United States GO-VEDIO, and the merger and reorganization of color TV project with THOMSON of France, TCL initially set up a global business operation structure. Against this background, we visited Dr. Yi Chunyu, current president of TCL Overseas Business Unit.