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随着社会经济的不断发展,人们提高了对营销方面的重视程度。作为高职院校教学的重点科目,市场营销专业教学也要转变人才培养思路,转换教学模式,在结合教学规律的基础上,加强实践教学,制订符合企业人才需求的教学计划,提高市场营销专业学生的专业性和创造性。但是目前高职市场营销专业教学中还存在一些缺陷和不足,导致教学质量受到了极大影响。从目前高职市场营销专业教学中存在的问题入手,对高职市场营销专业的教学方法进行了深入探讨。
With the continuous development of social economy, people have increased their emphasis on marketing. As a key subject of teaching in higher vocational colleges, the teaching of marketing specialty should also change the train of thought of talents and change the teaching mode. On the basis of combining the teaching rules, practice teaching should be strengthened, the teaching plan should be formulated to meet the needs of enterprise talents, and the marketing specialty Professional and creative students. However, there are still some shortcomings and shortcomings in the marketing of higher vocational education, resulting in a great impact on the quality of teaching. Starting from the existing problems in higher vocational education in marketing, this article probes into the teaching methods of higher vocational marketing major.