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随着国民经济的高速增长,人们带薪休假的增加,有旅游需求的消费者逐年增多。伴随着旅游者素养的提高,越来越多的消费者不再满足于走马观花,而是更多的以追求旅游质量为目的,旅游需求呈现出多样化,自由行大幅增长,表现出很大的发展空间,正在发展成为当下主流的出行方式。面对新时代的旅游产业的发展方向,找准旅游业发展定位是助推地区旅游营销影响力的关键所在,将旅游产品线路、旅游景
With the rapid growth of the national economy, the increase of people’s paid leave, and the increasing number of consumers with travel needs. With the improvement of tourist literacy, more and more consumers are no longer satisfied with cursory, but more pursuit of the quality of tourism for tourism purposes, showing a diversified demand, substantial growth in free exercise, showing a very Large space for development, is developing into the mainstream of the current mode of travel. The face of the new era of the development of tourism industry, identify the positioning of tourism development is to promote the impact of tourism marketing in the region the key, the tourism product lines, tourist attractions