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据民政部统计,此次雪灾造成直接经济损失1111亿元。从营销角度看,风雪期间中国企业的营销损失无疑也是惨重的。我们顶多能记起有那么几家企业捐了款,而能借机在品牌上成功背书下“社会责任、人文关怀”的企业少得可怜。对《暴雪来袭,中国企业你在哪里?》的问责或许会有这样的解释:企业不是没有看到机会,而是根本难有作为,因为交通封闭让企业无计可施;很多企业并非没有行动,2月份有很多企业都捐款捐物了;很多企业有行动,不过没有宣传和传播。这样的说辞不能不让营销人在考问后进行这样的讨论……
According to statistics from the Ministry of Civil Affairs, the snowstorm caused direct economic losses of 111.1 billion yuan. From a marketing perspective, the marketing losses of Chinese companies during the snow storm are undoubtedly heavy. At most, we can remember that so many companies donated money, and companies that can take the opportunity to successfully endorse the brand’s “social responsibility, humane care” are very few. The explanation for the accountability of “Where is the Blizzard and where are the Chinese companies?” may be explained by the fact that companies are not failing to see opportunities, but are simply unable to do so because traffic is closed and companies cannot do anything; many companies are not without actions. In February, many companies donated money; many companies had actions, but there was no publicity and communication. Such remarks must not allow marketers to conduct such discussions after questioning...