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广告语言是广告作品的核心灵魂。它承载着广告作品中的文化诉求,甚至也在一定程度上决定着产品的营销成功率。在全球化愈演愈烈的态势下,解读广告语中存在的不同文化内涵,有助于推动广告行业的进一步发展。
Advertising language is the core of advertising works soul. It carries the cultural appeal of advertising works, and even to some extent determines the success rate of product marketing. In the increasingly globalized situation, interpreting the different cultural connotations existing in advertising slogans helps to promote the further development of the advertising industry.