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采用文献资料法、调查法、数理统计法,依据经济学、体育市场学等基本理论,结合上海市青少年体育竞赛的实际情况,对上海市青少年体育竞赛市场的开发现状、存在的问题进行分析,在此基础上,提出培育和开发上海市青少年体育竞赛市场的对策措施,旨在为体育主管部门提供一定的参考。
Based on the basic theories of economics and sports marketing, combined with the actual situation of Shanghai youth sports competition, this paper analyzes the current situation and existing problems of the development of Shanghai youth sports competition market by using the methods of documentation, investigation and mathematical statistics, On this basis, it puts forward the countermeasures to cultivate and develop the Shanghai youth sports competition market, which aims to provide certain reference for the sports authorities.