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在当代大众传播语境中,凤凰卫视独具特色的传播早已成为学界和业界的关注热点。目前的既有研究或宏观或微观,从多元角度对“凤凰现象”展开了一系列理论探索,这对于我国传媒业尤其是电视传播的文化精神构筑、运营管理与实践创作有着重要的指导意义和启示作用。
In the context of contemporary mass media, the unique communication of Phoenix has long been a focus of attention in academia and industry. The current existing research or macroscopical or microcosmic studies a series of theoretical explorations of “Phenomenon of the Phoenix” from a plurality of perspectives, which is an important guide to the cultural spirit construction, operation management and practice creation of the media industry in our country, especially the television communication Meaning and inspiration.