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送走了双11、黑色星期五,消费市场又迎来了双12。12月于五星除了是全年销售收官月,更是品牌成立17年的生日月。格力、美的、海尔、三星、创维等全球电器大佬们纷纷送上生日祝福和1.7亿的品牌红包。五星电器也借机正式公布其全渠道数字化转型战略的进展:速赢期的“店配”和“移动支付”已在部分门店落地试点,明年将在全连锁推广;布局农村市场和舒适家居的两大新渠道“万镇通”和“舒适家”上市半年营收已过亿;与红星美凯龙、凤凰传媒等
Sent a double 11, Black Friday, the consumer market ushered in the double 12. December in five-star addition to the annual sales ended in January, but also the brand was established 17-year birthday month. Gree, Midea, Haier, Samsung, Skyworth and other global electrical bigwigs have sent birthday wishes and 170 million brand red envelopes. Five Star also took the opportunity to formally announce the progress of its omni-channel digital transformation strategy: the quick-winning “store allocation” and “mobile payment” have been piloted in some stores and will be promoted in the whole chain next year; the rural market will be laid out And comfortable home two new channels “Wan Zhen Tong ” and “Comfort Home ” listed half a year revenue has been billions; and Red Star Macalline, Phoenix Media, etc.