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相比传统电商行业而言,以配送生鲜农产品为主要经营业务的生鲜电商发展步伐慢了许多。从2012年以顺丰优选和本来生活为代表的生鲜电商崛起,每年3万亿元的市场规模吸引无数创业者涌入。然而,生鲜电商远没有传统电商那么简单,从农产品种植、采购、运输、仓储、销售、配送、服务这个超长的产业链条上,任何一个环节做不好就会“死”得很惨。经历了几年的市场洗礼,消费者对于生鲜电商的认知度和接受度越来越高。生鲜电商企业也开始努力寻找各自生存发展的路径。
Compared to the traditional e-commerce industry, fresh e-commerce providers, which are mainly engaged in the distribution of fresh agricultural products, have taken a much slower pace of development. From the rise of fresh electricity suppliers represented by SF Preferred and Original Life in 2012, the annual market size of 3 trillion yuan has attracted countless entrepreneurs to inflow. However, the fresh electricity supplier is far from the simple one of traditional electricity supplier. From the super-long industrial chain of planting, purchasing, transportation, storage, sales, distribution and service of agricultural products, the “dead” Very miserable. After several years of market baptism, consumers are increasingly aware of and accept the fresh electricity suppliers. Fresh electricity companies have also begun to work hard to find their own path of survival and development.