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2001年12月15日营销大师米尔顿·科特勒到大连讲授营销理念,在谈及大连企业营销与世界的差距时,使用频率最高的一个词便是:品牌。他说,他在美国购买150美元的名牌衬衫
December 15, 2001 Marketing guru Milton Kotler teaches marketing ideas to Dalian. When talking about the difference between Dalian corporate marketing and the world, the most frequently used term is brand. He said he bought a $ 150 brand name shirt in the United States