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随着“互联网+”行动的实施以及智能手持终端的普及,高校师生对信息的需求及获取信息的途径和方式发生了重大变化,传统的高校校报受到了很大挑战。通过建立校报网络平台,将传统的高校校报与新兴媒体有机结合,可以凸显时效性高、内容更加丰富、互动性好的优势,增强校报的活力,满足读者对信息越来越多的需求,对于继续发挥高校校报作为党在高等教育事业中重要的宣传舆论阵地作用有着重要的意义。
With the implementation of the “Internet +” action and the popularization of smart handheld terminals, there has been a great change in the demand and access to information by teachers and students in colleges and universities. The traditional university newspaper has been challenged. Through the establishment of a school newspaper network platform, the traditional combination of college newspaper and emerging media organically highlights the advantages of high timeliness, rich content and good interaction, enhances the vitality of school newspapers, and meets the increasing demand of readers for information The demand is of great significance to continuing to play the role of university newspaper as an important publicity position for the party in higher education.