论文部分内容阅读
针对影响网络用户不参与网络调查的因素,运用因子分析和相关分析法从被调查者角度进行研究。研究结果表明:奖励、调查形式、调查内容、技术能力和个人信息因子是影响网民不参与网络调查的原因。其中,奖励因子仅对未参与过网络调查的应答者有显著影响,对参与过网络调查的应答者没有显著影响;调查者身份不是影响网民不参与网络调查的重要因素。
Aiming at the factors that affect network users not to participate in network investigation, this paper uses factor analysis and correlation analysis to study the respondents. The results show that the reason of reward, form of investigation, content of investigation, technical ability and personal information factor are the factors that affect the internet users not participating in the online survey. Among them, the reward factor only had significant impact on the respondents who did not participate in the online survey, and had no significant effect on the respondents who participated in the online survey. The identity of the researcher was not an important factor that affected the Internet users not to participate in the online survey.