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五 企业之魂 企业主体形象是指企业独立形象的核心。一般而言,主体形象是指企业有特色的主导思想,是企业意欲公诸于世并使社会公众广泛知晓的企业独立精神、独立思维、独立理念,或者说是企业之魂。 日本松下电器公司创办于1918年,而创办人松下幸之助认为,松下企业之魂是在1932年才确立的。他提出了产业人的使命感,认为产业人的使命就是通过生产再生产,使那些即使很有价值的生活物资变得像自来水那样丰富、廉价,而无穷无尽地提供给社会,消除贫困.人间变成乐园。松下本人认为这样的一种办企业的主导思想是在
5. The soul of the enterprise The corporate image refers to the core of the independent image of the company. In general, the main body image refers to the dominant ideology of the company and is the spirit of independence, independent thinking, and independent philosophy that the company intends to make known to the public and widely known to the public, or is the soul of the enterprise. Matsushita Electric Co., Ltd. was founded in 1918, and founder Matsushita Matsushita believed that the soul of Matsushita Corporation was established in 1932. He proposed the sense of mission of the industrialists, and he believed that the mission of the industrialists is to reproduce through production, so that even valuable living materials become as abundant and cheap as tap water, and they are provided to the society in an endless way to eliminate poverty. A paradise. Panasonic himself believes that such a dominant idea for running a business is