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全媒体时代,网络媒体风生水起,多元舆论场观点交织,人人都有麦克风,个个都是通讯社。在海量的信息中,如何发挥党报评论的“亮剑”作用,无疑成为关系党报舆论引导权威性、公信力、影响力的一个紧迫课题。因应时代背景和受众的转变,加强党报评论的创新,以权威性和贴近性增强引导力和传播力,打造新闻评论精品,是建设主流阵地、壮大主流舆论的必然选择。
In the all-media age, online media are well-behaved and diverse opinion interweaves. Everyone has a microphone. All of them are news agencies. In the vast amount of information, how to give full play to the “swordsmanship” role of party newspaper commentary has undoubtedly become an urgent issue concerning the authority, credibility and influence of the party media in guiding public opinion. In response to the change of the background of the times and the audiences, it is an inevitable choice to strengthen the innovation of the party newspaper’s commentary, strengthen its guiding force and communication power with its authority and proximity, and create a high-quality news commentary. This is an inevitable choice for building a mainstream position and expanding the mainstream media.