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自2010年“微博元年”开始,微博作为新兴的网络媒体,表现出了与传统纸媒所不同的活力、辐射力和震撼力,微博传播对纸媒传播的方式、模式、效应等方面都形成了强有力的冲击,同时也开始了两种传媒文化的融合。在这种背景下,大连市各家报纸如《大连日报》、《新商报》、《大连晚报》、《半岛晨报》等都开辟了微博平台,本研究以上述四份报纸的新浪微博为研究对象,从开博之日起,到2012年9月30日为止,分别统计了总体微博条数和粉丝数量,并每月抽取5、15、25号这三天的微博进行数据统计和文本分类,总结当前大连报纸微博总体现状并提出有针对性的发展建议。
Since 2010, “the first year of Weibo”, weibo, as a new online media, has shown the vitality, radiation and power different from traditional paper media. The ways, modes and effects Etc. have formed a powerful impact, but also began the integration of two media culture. Against this background, various newspapers in Dalian, such as “Dalian Daily”, “Xin Shang Bao”, “Dalian Evening News” and “Peninsula Morning News” have all opened up microblogging platforms. In this study, Sina Weibo Bo as the research object, starting from the date of Bo, until September 30, 2012, respectively, statistics of the overall number of microblogging and the number of fans, and monthly 5,15,25 this three-day microblogging Data statistics and text classification, summed up the current status of the current micro-Bo Dalian newspapers and put forward the development of targeted recommendations.