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现在许多公司都在寻找一种从制造到营销能“包治百病”的方法。但是,美国通用电气公司(GE)却认为这种观点对于它所要挖掘的财富来说,显得有些太原始了。这家公司已经成功地制定出了一种它称作“智能炸弹”(Smart Bomb)的经营策略。下面让我们看看这种策略是如何运作的。在亚洲,家用电器的销售在以每年12%的高速度发展着,通用电气公司的经理们仔细地研究了亚洲每个国家的特点,然后“量体裁衣”地制定出一套融产品、品牌、生产设施、市场营销及零售为一体的综合性战略,以使在每个国家都能有的放矢地做出超凡的表现。他们用一些因素来作衡量,如质量
Many companies are now looking for a way to “best cure” from manufacturing to marketing. However, General Electric Company (GE) believes that this view is too primitive for the wealth it has to tap. The company has successfully developed a business strategy it calls the Smart Bomb. Let’s take a look at how this strategy works. In Asia, sales of home appliances are growing at a high rate of 12% per year. General Electric’s managers carefully studied the characteristics of each country in Asia, and then “tailored” a set of financial products and brands. , production facilities, marketing, and retail are all integrated strategies so that each country can achieve extraordinary performance in a targeted manner. They use a number of factors to measure, such as quality