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2000年以国美为代表的商业资本着实风光了一把。商业资本是连接生产厂家和消费者的桥梁,它过去代表的不是消费者的利益,主动方永远是生产企业,而国美现象的意义就在于商业资本作为零售终端现在开始代表消费者来推动市场,也就是说它现在开始代表市场趋势和需求向生产厂家索取“消费者剩余”。这正好适应了国际化的趋势,把最大的利益让给消费者,世界超市连锁经营就是沿着这条路走的。可以断言,以国美、三联、苏宁这些民营
In 2000, the commercial capital represented by Gome was truly a sight. Commercial capital is a bridge connecting manufacturers and consumers. What it used to represent is not the interests of consumers. The active party is always a production enterprise. The significance of the country-US phenomenon is that commercial capital, as a retail terminal, now starts to promote the market on behalf of consumers. In other words, it is now beginning to claim “consumer surplus” from manufacturers on behalf of market trends and demand. This just adapts to the trend of internationalization and gives the greatest benefit to consumers. The world supermarket chain operation follows this path. It can be asserted that these private companies like Gome, Sanlian and Suning