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2001年春天,笔者去武汉春游,走在汉口新修的江汉路步行街上,突然发现有许多间不认识的品牌休闲装专卖店,看格局,间间都和佐丹奴、班尼路、宝狮龙相仿佛,可是,看产品设计和装修细节,又似乎都有自己的一套。目睹此情此景,很自然就想起一个人——王伟星。当年,正当佐丹奴大红大紫之时,他参透了其中的成功奥秘,并用一种更先进的手段——虚拟经营,创立了自己的休闲品牌“意丹奴”,仅三年时间,就把二百万元起家的生意做到了年营业额三亿元。
In the spring of 2001, the author went to Wuhan for a spring visit and walked on the newly renovated Hanhan Road Pedestrian Street in Hankou. Suddenly, he discovered that there were many brands of casual wear stores that he did not know. They looked like patterns, and they were similar to Giordano, Balini, and Bossini. However, looking at product design and decoration details, they all seem to have their own set. After witnessing this situation, it naturally reminds me of one person, Wang Weixing. That year, when Giordano was in full swing, he learned about the secret of success and used a more advanced method - virtual management to create his own casual brand “Italian slaves”. In just three years, he took two. Starting business with millions of dollars achieved an annual turnover of 300 million yuan.