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企业要生存,要在激烈的市场竞争中争取主动,就必须通过市场调查和预测,通过设计、生产、加工等过程,向社会提供能满足人们需要的产品或是为社会、为用户提供深受人们欢迎的劳务。哪个企业能够做到以较少的投入取得较多的、深受用户欢迎的产品,它的市场占有率就高,就能取得较好的经济效益和社会效益。从总体上说,目前我国产品在价格上还有竞争力,影响市场占有率的主要原因是质量、品种。例如,
To survive, companies must strive to take the initiative in the fierce market competition. They must, through market research and forecasting, provide society with products that meet people’s needs, or provide society and users with a great deal of support through processes such as design, production, and processing. People welcome the service. Which company can achieve more products that are popular among users with less investment, and its market share is high, can achieve better economic and social benefits. Generally speaking, at present, China’s products are still competitive in terms of price, and the main factors affecting market share are quality and variety. E.g,