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今年的“两会”报道,央视经济频道在强调准确把握宣传导向的同时,从频道经济特色定位出发,在实行品牌化战略、创新“两会”报道方面,在频道确定的“选题要聚焦,形态要创新”的理念之下,对“两会”主题宣传报道进行了有效的探索与创新,并取得了良好的传播效果,树立了经济频道独具特色的报道品牌,进一步增强了经济频道“两会”报道的品牌影响力与号召力。一、《“两会”三人组》:塑造个性化记者品牌,完善频道品牌体系1.从栏目品牌到主持人品牌再到记者品牌的塑造,经济频道逐渐建立起完善的品牌体系经济频道近年来致力于频道品牌建设,推出了一大批在观众中获得良好声誉的品牌栏目。“两会”报道
This year’s “two sessions ” reported that while emphasizing the accurate positioning of the propaganda and guidance, CCTV Economic Channel set out from the characteristics of channel economy and implemented the brand strategy and innovation in the “two sessions” Under the concept of “focusing on topics and focusing on innovation”, the Company conducted effective exploration and innovation on the publicity articles of the “two sessions” and achieved good dissemination results. It established a unique brand of economic channels, Further enhance the economic channel “two sessions ” reported brand influence and appeal. First, “” two sessions “three groups”: to create a personalized reporter brand, improve the channel brand system 1 from the column to the host brand to reporters shaping the brand, economic channel gradually establish a sound brand system Economic Channel In recent years committed to the channel brand building, launched a large number of audiences get a good reputation of the brand section. “Two sessions ” coverage