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当前,在我国影视界,围绕着节目应该“迎合观众”还是应该“引导观众”的争论相当激烈。不少制作人也因把握不准这两者的关系,致使节目制作徘徊不前。笔者认为,“迎合观众”和“引导观众”是节目能够正常发展、树立品牌、在观众中拥有长久影响力的两个重要方面,二者的关系应该是相辅相成、互为主体的关系。
At present, the controversy about whether the program should “cater to the audience” or “guide the audience” in the field of film and television in our country is quite fierce. Many producers are also not sure because of the relationship between the two, resulting in program production stagnant. In my opinion, “cater to the audience” and “guide the audience” are two important aspects of normal program development, brand building and long-term influence in the audience. The relationship between the two should be complementary and inter-subjective.