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当前报业正面临着自其诞生以来最为严峻的挑战。在新的媒介竞争环境中,传统报业必须尽快搭建一个多媒体立体化的传播格局,通过结构再造和战略转型,推动形成全新的产业链,全面提升自身在全媒体时代的舆论引导力和市场竞争力。
The current newspaper is facing the most serious challenge since its inception. In the new environment of media competition, the traditional newspaper industry must set up a multi-media three-dimensional communication structure as soon as possible. Through structural reengineering and strategic transformation, it will promote the formation of a new industrial chain and comprehensively enhance its media guidance and market competition in the all media age force.