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前些年,“文人下海”曾一度成为社会的热门话题。然而,真正创业有成者很少。著名作家张贤亮自1993年“下海”创办文化企业华夏西部影视城至今,在风急浪高的商海中留下了成功的足迹。短短五年,已在该城拍了包括获得世界大奖的《红高梁》、《黄河谣》等在内的30多部影、视片,每年门票收入一百多万元,相当于一个中小型企业全年的产值。当有人问及他创业成功的关键因素是什么时,他的回答并不复杂,深奥,但从中能给人以思考与启迪。一、“出卖荒凉”——奇特的创业思路。张贤亮影视城建立在离银川几十公里的西北荒凉地
In previous years, “literati went to sea” once became a hot topic in society. However, there are few real entrepreneurs. Well-known writer Zhang Xianliang since 1993, “the sea” to establish cultural enterprises in Western China Movie City so far, in the winds and waves of high sea left a successful footprint. In a short span of five years, more than 30 films and videos including the “Red Sorghum” and “The Yellow River Ballad” won the world award have been taken in the city. The annual ticket revenue is over one million yuan, equivalent to one medium Small business annual output. When asked what key elements of his entrepreneurial success are, his answer is not complicated and esoteric, but from which can give people thinking and inspiration. First, “betrayed desolate” - a strange business ideas. Zhang Xianliang Film City is located in Yinchuan tens of kilometers away from the northwest desolate