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美国德克萨斯仪器仪表公司欧洲部总经理皮尔·克拉威先生于1992年退休之后,开始思考这样一个问题:本公司有47个分公司,分布在27个国家和地区,其中有些分公司经营很好,有些分公司经营不佳。这是为什么?带着这个问题,他走访了这47家分公司。通过调查发现,凡是成功的分公司,都遵循着这样一个表达式:1+2+Z。1——市场占有率第一;2——企业的产品在主攻商场上的销售额是主要竞争对手(市场占有率为第二位)的2倍;Z——从总经理到工人,都非常重视产品和服务质量。所谓主攻市场,是指在某个市场上存在着一群有着相同或相似需要的顾客,企业提供的产品或服务就
After retiring in 1992, Mr. Pierre Krawert, the general manager of the European Division of Texas Instruments Co., Ltd., began to think about such a problem: The company has 47 branches in 27 countries and regions, some of which operate Very good, some branches do not operate well. Why is this? With this question, he visited these 47 branch offices. Through investigation, it has been found that all successful branches follow such an expression: 1+2+Z. 1 - The market share is the first; 2 - The sales of the company’s products in the main shopping mall is twice that of the main competitors (the market share is the second); Z - from the general manager to the workers, are very Pay attention to the quality of products and services. The so-called main attack market refers to the existence of a group of customers with the same or similar needs in a certain market, and the products or services provided by enterprises.