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有人说农村市场潜力巨大、前景广阔,并以此游说企业去开发农村市场。关于农村市场的论断自然不错,据统计,我国农村居民占全国总人口70％以上、拥有9亿消费人口、2亿多个家庭,这个人群真是大得不可想象。然而因此就鼓动企业进军农村市场,则显得武断。我们知道,市场是相对的,不和具体企业紧密结合的市场分析是没有任何意义的。没有绝对大与小的市场,只有适合与不适合的市场。对于企业而言,考虑是否适合比临渊羡鱼更为实际。如何开拓农村市场,我有“十胜十败”之说。
Some people say that the rural market has great potential and bright future, and as a result, lobbying enterprises to develop the rural market. The rural market’s conclusion is naturally good. According to statistics, China’s rural population accounts for more than 70% of the total population in the country, with a population of 900 million and more than 200 million families. This population is really unimaginable. However, it is arbitrary to encourage enterprises to enter the rural market. We know that the market is relative and market analysis that is not tied to a specific business makes no sense. There is no absolute big or small market, only suitable and unsuitable market. For businesses, consider whether it is more suitable than Lin Yuan Xian more practical fish. How to develop the rural market, I have “ten wins and ten defeats,” said.