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在现有的频道制下,频道生产管理和研发管理的核心是建立有效的评估机制和激励机制,以期在频道内部形成有序的竞争环境。在目前频道尚不具有激励权责的情况下,如何建立科学的、行之有效的评估机制对频道管理就显得尤为重要了。省级卫视确定自身定位既需要考虑电视传媒的普遍规律,也需要考虑中国电视的一般规律,更需要考虑省级卫视的特殊规律,只有将三个方面有机地融合在一起,普遍的优势和特殊的优势才有可能充分发挥出来,反之则只有单一的优势,很难转化成真正的优势。
Under the existing channel system, the core of channel production management and R & D management is to establish an effective evaluation mechanism and incentive mechanism in order to form an orderly competitive environment within the channel. In the current channel does not yet have the incentive authority, how to establish a scientific and effective evaluation mechanism for channel management is particularly important. Provincial Satellite TV to determine their own positioning both need to consider the universal law of television media, but also need to consider the general law of Chinese television, but also need to consider the provincial satellite TV’s special laws, only the three aspects of organic integration together, the general advantages and special Of the advantages it is possible to give full play to the contrary, only a single advantage, it is difficult to translate into real advantages.