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随着现代商业竞争愈演愈烈,洞悉先机的企业纷纷展开高度的印象战略,各个企业已经不仅仅是关注自己产品或服务的质量,他们更加关注既能够代表企业文化内涵又能提升公众认知度的商业标识的设计。许多企业对其商业标识采用征集的方式进行筛选,然而,对于征集产生商业标识的著作权保护问题却鲜有涉及。本文试探讨著作权法如何应对这一新兴事物,使得征集商业标识得到除了商标法、专利法和竞争法之外的著作权法的更为全面的保护。
With the intensification of modern business competition, enterprises with insight into the first opportunity have embarked on a high degree of impression strategy. Each enterprise has not only concerned about the quality of its products or services, but also has paid more attention to not only representing the corporate culture but also raising public awareness Design of business logos. Many companies screen their commercial signatures by solicitation. However, the issue of copyright protection for collecting commercial signatures is seldom covered. This article examines how the Copyright Law deals with this emerging issue, making the collection of business logos more comprehensively protected by copyright laws other than trademark law, patent law and competition law.