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一、借名扬名在日趋激烈的市场竞争中,任何企业或产品的知名度,都是其生命力的象征。一个企业或产品若不被顾客了解,且又不注重知名度宣传,势必坐以待毙。一个精明的企业家,不仅以产品质优赢得市场,而且十分重视企业和产品知名度的宣传。如何卓有成效地提高企业和产品的知名度,是一门科学与艺术。借名扬名,不失为一种成功秘诀。即与名人建立联系,将企业的产品提供给他们使用,利用名人在社会各界的重大
First, name and reputation In the increasingly fierce market competition, the visibility of any company or product is a symbol of its vitality. If a company or product is not understood by customers and it does not pay attention to publicity, it is bound to wait. A savvy entrepreneur not only wins the market with high quality products, but also attaches great importance to the promotion of corporate and product awareness. How to effectively increase the visibility of companies and products is a science and art. It is a recipe for success to be famous by name. That is, establish contact with celebrities, provide the products of enterprises to them, and make use of celebrities in all sectors of society.