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如今,很多报纸都设有文化版块,诸如文化周刊、文化前沿、文艺副刊……名字虽然各不相同,但它们确实是一个不容忽视的存在。从表面上看,文化版块确实不像新闻版块那样激烈,可以直接介入市民的寻常生活,也不像广告版块那样实在,可以为报纸带来直接的经济效益,但是,对于提升一张报纸的品位,文化版块无可替代。如今,不少媒体都已经成为传媒集团或者正在向传媒集团迈进,迫切需要一种力量把整个团队凝聚起来,焕发出更强大的战斗力,这就需要打造属于自己的文化品牌。《荆门日报》,是一张十分重视文化
Today, many newspapers are equipped with cultural sections, such as cultural weekly, cultural frontier, literary supplement ... Although the names are different, but they are indeed a can not be ignored existence. On the face of it, the cultural section is indeed not as intense as the news section. It can directly intervene in the ordinary life of the public. It is also not as real as the advertising section. It can bring direct economic benefits to the newspaper. However, for raising the grade of a newspaper , Irreplaceable culture section. Nowadays, quite a few media have become media groups or are moving forward to media groups. They urgently need a force to unite the entire team and give more powerful combat effectiveness. This requires building their own cultural brand. “Jingmen Daily”, is a great emphasis on culture