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现代社会,商品促销愈来愈依赖于电视广告。如果广告画面新颖,赋予产品一种生动美好的形象,观众就自然而然根据这种形象去理解这个产品。于是,电视广告的社会效应触发了广告热,广告业的崛起又衍生出一大批广告人。据有关部门透露,目前全国广告从业人员已达31万。人多必然导致竞争,这不仅表现在以高品位的创意吸引客户上,更直接地体现在广告质量和制作成本等方面,无怪乎广告人叹息:这碗饭好难吃好难吃。
In modern society, the promotion of goods is increasingly dependent on TV commercials. If the advertising screen novel, give the product a vivid and beautiful image, the audience naturally according to this image to understand the product. As a result, the social effects of television advertising triggered the ad heat, the rise of the advertising industry has derived a large number of advertisers. According to relevant departments, at present, there are 310,000 practitioners in the country. Many people will inevitably lead to competition, which is not only reflected in the high-grade creative to attract customers, more directly reflected in the quality of advertising and production costs, etc., no wonder the advertisers groan: This bowl of rice is so unpalatable unpalatable.