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从上世纪九十年代初期启动市场化竞争到今天,白酒业已经历了严酷的丛林时代。从白酒业自身来说,需要走出“丛林法则”的局限,在竞争的同时,加强沟通与合作。在中国,酒类市场应该说是竞争最为充分的领域,其竞争手段层出不穷、市场拼抢“火力十足”。与此同时,过度包装,虚假宣传、文化乱象、假冒侵权一直层出不穷,困扰白酒行业的发展。而在当今白酒行业所倡导的竞争与合作的格局中,中国白酒企业之间往往竞争多于合作,甚至存在不和谐的声音。
From the early nineties of last century to start market-oriented competition today, liquor industry has gone through a harsh jungle era. From the liquor industry itself, it needs to go beyond the limitations of the “law of the jungle.” At the same time of competition, it is necessary to strengthen communication and cooperation. In China, the wine market should be said that the most competitive areas, the endless stream of competitive means, the market scraping “firepower ”. At the same time, over-packaging, false propaganda, cultural chaos, counterfeiting and infringement have been endless, distressing the development of liquor industry. In the pattern of competition and cooperation advocated by the liquor industry today, Chinese liquor companies often compete more than their competitors and even discordant voices.