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广东新华发行集团通过实施门店升级改造工程,打造了一支以大型文化Mall为旗舰,以区域性综合书城为骨干,以县级综合书店为基础,为全省广大读者提供服务的大型文化产业舰队。近年来,网络书店的低价竞争、人们阅读方式的变化和房租人力等成本的不断攀升,让中国的实体书店陷入困境。面对这一局面,广东新华发行集团积极应对、直面挑战,对全省经营网络加快转型升级,通过实施门店升级改造工程,努力打造了一支以大型文化Mall为旗舰,以区域性综合书城为骨干,以县级综合书店为基础,为全省广大读者
Guangdong Xinhua Distribution Group through the implementation of the store upgrade project to create a large-scale cultural Mall as the flagship to regional integrated bookstore as the backbone to county-level integrated bookstore as the basis for the province’s vast number of readers to provide services to large-scale cultural industry fleet . In recent years, the low price competition of online bookstores, the changes in people’s reading style and the rising cost of manpower for rent have put China’s physical bookstore in a dilemma. Faced with this situation, Guangdong Xinhua Distribution Group actively respond to challenges, the province’s business network to speed up transformation and upgrading, through the implementation of store renovation project, and strive to create a large-scale cultural Mall as the flagship to regional integrated bookstore as Backbone, based on the county-level integrated bookstore for the province’s vast readers