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“1月19日,乐视在北京举行”创视纪“发布会,论道乐视大屏生态。发布会上,乐视宣布超级电视累计销量已突破500万台,大屏营销意义更加凸显。为进一步提升乐视生态营销能力,2016年乐视还将会投入5亿元通过生态补贴反哺大屏营销。”乐视网首席营销官张旻翚认为,智能电视宣告大屏互联时代的到来,它既兼具电视的公信力和客厅入口能力,也兼具了互联网的内容丰富度,营销创新能力、互动性和易用的交互体验,用户被重新拉回大屏,
“On January 19, LeTV held a press conference in Beijing to discuss Da Le as the big screen eco.At the conference, LeTV announced that the total sales of super TV had exceeded 5 million units and the significance of big-screen marketing became more prominent To further enhance the capacity of LeTV’s eco-marketing, LeTV will invest RMB 500 million in 2016 to subsidize large-screen marketing through eco-subsidy. ”LeTV chief advertising officer Zhang Min-chien believes that Smart TV announces the arrival of the big-screen Internet era, With the credibility of television and living room entrance capabilities, but also both the content richness of the Internet, marketing innovation, interactive and easy to use interactive experience, the user was pulled back to the big screen,