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泛资管时代的到来,加速了信托企业由粗放式规模扩张向精细化财富管理转变的进程,品牌战略将成为信托企业应对竞争的利器。本文较为全面的分析了信托企业当下与未来开展品牌建设的战略性可能与对策。
The arrival of the pan-funded management era has accelerated the transformation of the trust enterprises from extensive scale expansion to refined wealth management, and the brand strategy will become a sharp weapon for the trust enterprises to cope with the competition. This article analyzes the strategic possibilities and countermeasures of brand building for present and future trust enterprises.