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做完网店的话题后,我们一直想展开微信营销的调查。出乎意料的是,这次的调查却遇到了一股莫名的阻力,“罪魁祸首”就是微信的社交属性。原来大部分人都觉得微信属于私人领域。觉得不好意思说亲朋好友间的谈笑都是为了做生意。但另一方面,那些谈笑又确实成就了很多生意,效果甚至比开店还好。这个矛盾令商家尴尬,也让我们犯愁。商家们的“难以启齿”是因为不好说,媒体的“难以启齿”却是怕说不好。微信营销,成了石界一个不能说,又不能不说的秘密。
After finishing the topic of online shop, we always wanted to start the investigation of WeChat marketing. Unexpectedly, this survey encountered an inexplicable resistance, “culprit ” is the social attribute of WeChat. Most people think most people believe that WeChat belongs to the private sphere. Feel embarrassed to say friends and relatives laughter is to do business. But on the other hand, those who laugh and do a lot of business, the effect is even better than the shop. This contradiction makes businesses embarrassed, let us worry. Businesses are “unspeakable,” because it is hard to say that the media’s “unspeakable,” but is afraid to say bad. WeChat marketing has become a stone industry can not say, but can not say the secret.