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在沉默数年后,天山毛纺织股份有限公司整合资源,提升品牌,实施跨越式发展。去年八月,公司在拓展欧美市场的同时,又进军中亚五国。同时,投入2000余万元,分别在北京、沈阳、兰州建新疆“天山”旗舰店,要在3年内整合国内500家销售终端,向世界级品牌冲刺。一20年前,“天毛”作为我国首家中外合资企业,曾引领中国毛纺织业创造了辉煌,之后10多年,企业由于多种原因一直徘徊在低谷。2000年,新一届董事会产生,提出“复兴工程”;整合周边生产能力,建立快速、高效、低成本的供应链体系;整合新疆羊绒资源、构建遍布全疆乃至宁夏、内蒙、甘肃等区域的原料运营网络;提升品牌,拓
After a few years of silence, Tianshan Wool Textile Co., Ltd. integrated resources, enhance the brand, the implementation of leaps and bounds. In August last year, while expanding the markets in Europe and the United States, the company also entered five Central Asian countries. At the same time, invest more than 2000 yuan, respectively, in Beijing, Shenyang, Lanzhou, Xinjiang “Tianshan ” flagship store in the country within 3 years to integrate 500 sales terminals to the world-class brand sprint. Twenty years ago, as the first Sino-foreign joint venture in China, Tien Mao led the Chinese wool textile industry to create a brilliant future. For more than 10 years, the enterprise has been hovering at a low level for many reasons. In 2000, a new session of the Board of Directors came up with the proposal of “Renaissance Project”; the integration of peripheral production capacity; the establishment of a fast, efficient and low-cost supply chain system; the integration of cashmere resources in Xinjiang and the construction of Xinjiang cashmere resources throughout Ningxia, Inner Mongolia and Gansu Regional raw material operations network; enhance the brand, extension