基于高校校园文化建设与传播的微信媒介研究

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作为高校特有的精神环境、文化氛围和人才培养的重要途径,高校校园文化活跃于学校的教学、科研、管理、生活等各类校园活动中。对于拓展学生视野、规范学生行为、推动学生修身养性、全面提升学生综合素养,通过科学研究所创造的精神产品进而直接带动和引领、辐射社会的文化,以其自身生成的新思维、新风尚、新观念影响人的精神面貌和社会的思维方向等方面作用显著。新媒体时代,如何利用好微信及其公众平台等媒介手段加强校园文化的建设与传播,是高等院校应积极探索的重要课题。 As an important way of cultivating spiritual environment, cultural atmosphere and talents in colleges and universities, campus culture in colleges and universities is active in various campus activities such as teaching, scientific research, management and life in schools. For students to broaden their horizons, regulate student behavior, promote self-cultivation of students, comprehensively enhance the overall quality of students, through the spirit of scientific research products and then directly led and lead, radiated social culture, with its own new thinking, new style, new Concepts affect people’s mental outlook and social thinking direction and so significant. In the era of new media, how to make good use of WeChat and its public platforms to strengthen the construction and dissemination of campus culture is an important issue that universities should actively explore.
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