更新电力营销观念助推企业发展

• 作 者: 黄瑾
• 机 构: 六盘水供电局,
• 出 处: 贵州电力技术
• 发表日期: 2013年06期
• 关键词: 市场营销 电力市场营销 客户 marketing electric power marketing client

随着社会经济的快速发展,在现代市场营销这个大平台上,出现了知识营销、网络营销、关系营销等多种新的营销观念和方法,并不断推陈出新,被称之为“新营销”。作为电力企业,在新的形势和环境下,应更新营销观念,大力推行新营销观念和营销方法,激发创新,不断提高自己的竞争优势。

With the rapid development of social economy, many new marketing concepts and methods such as knowledge marketing, network marketing, and relational marketing have emerged on the large platform of modern marketing, and they have been continuously introduced with new ones, known as “new marketing”. . As a power company, in the new situation and environment, it is necessary to update marketing concepts, vigorously implement new marketing concepts and marketing methods, inspire innovation, and constantly improve their own competitive advantages.