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不懂内容营销的企业可能会最终丧失掉与消费者关系在信息时代成长起来的消费者,相比打断式、说教式、被贴标签、被站队的沟通方式,更青睐于主动寻找感兴趣的东西,拒绝被动、被强迫式的接受信息。在数字化全媒体时代,品牌传播的不仅仅是自身品牌的传播,吸引消费者并引发外围传播的重要因素往往是价值的内容,但是最基本的还是“产品的品质”。相对来说,产品的复制是最容易的,渠道的颠覆与革命日新月异,领先性已像从前般稳固。消费者购买习惯从线下到PC,从PC到移动端,所有交互体系都在不断被推
Businesses that do not understand content marketing may end up losing consumers who grew up with consumers in the information age, preferring to find out more about what they are interested in than disruptive, preschool, tagged, Things, refused to be passive, was forced to accept the information. In the era of digitalized all-media, brand communication is more than the dissemination of its own brand. The important factor that attracts consumers and causes peripheral communication is often the content of value, but at the most basic is the quality of the product. Relatively speaking, the copy of the product is the easiest, channel subversion and revolution with each passing day, the lead has been as stable as ever. Consumers buy habits from offline to PC, from PC to mobile, all interactive systems are constantly being pushed