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“世界上唯一不变的是变化”,而正是这种不断的变化给我们不断提出新的课题。随着中国市场经济的不断成熟,广播电视改革的不断深入,城市电视媒体的生存环境发生了极大的变化。由于传统的资源管理体制和管理方式已不再适应新时代对电视媒体的要求及其自身发展的需要,造成了城市电视机构经营的困惑和生存的危机。尤其是城市电视频道资源管理仍带有浓厚的传统行政色彩,致使有限的频道资源不
“The only constant in the world is change,” and it is this constant change that continually raises new topics for us. With the constant maturity of China’s market economy and the continuous deepening of radio and television reform, the living environment of urban television media has undergone tremendous changes. As the traditional resource management system and management methods no longer meet the new era of television media requirements and their own development needs, resulting in the operation of the urban television organizations, the confusion and the crisis of survival. In particular, urban TV channel resource management still has a strong traditional administrative color, resulting in limited channel resources